It’s a Plus-Size Fashion Revolution

Photo (cc) by churchstreetmarketplace

There’s a seismic shift happening in the fashion industry, and it’s being driven by fashion-forward plus-size women.

Once limited to long, boxy shirts or dresses and elastic-waist pants designed to hide the curves and shape of the wearer, plus-size women’s clothing is getting a much-needed new look and fit, and some retailers are beginning to take notice, Bloomberg Businessweek reports.

“Spurred by online retailers, social media and celebrities like [Melissa] McCarthy, larger sizes are gaining acceptance and visibility,” Bloomberg said.

It’s about time, especially when you consider that on average, American women weigh about 166 pounds and wear a size 14.

According to Bloomberg, 65 percent of American women today shop for plus-size clothing. It’s a $19.9 billion market. So ignoring larger-size fashion could be a costly mistake for retailers, many of whom have offered limited, if any, plus-size clothing options in the past.

“As retailers are looking for growth, they’d be hard-pressed not to consider this customer,” Mariah Chase, chief executive officer of Eloquii, an online fast-fashion retailer of plus-size clothing, told Bloomberg. “There’s buying power,” she added.

McCarthy, an actress and comedian, recently started her own clothing line, Melissa McCarthy Seven7, which comes in sizes 4 through 28. McCarthy’s clothes are sold at Nordstrom, Macy’s, HSN, Lane Bryan and Evans.

“The line is filled with sophisticated basics that come with considered details (pockets on everything!), and much of the inspiration comes from McCarthy’s own experience of not being able to find well-made, well-fitting, actually beautiful clothes, despite being a celebrity with incredible access,” Refinery29 said.

Plus-size actress Rebel Wilson also recently unveiled a plus-size women’s clothing collection for Torrid, a retail clothing chain that sells sizes 12 to 28.

But is a plus-size clothing revolution a good thing? After all, obesity can be a serious health issue.

Torrid senior designer Liz Munoz said obesity and providing fashion-forward clothing options for plus-size women are two separate issues.

“We’re not here to encourage people to be bigger,” she said in an interview with NPR. “We’re not here to encourage people to be overweight. I think we are addressing the reality of what is going on in our world,” Munoz said.

What do you think about the expanded clothing options for plus-size women? Share your thoughts below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
4 Ways the Social Security System Will Change in 2020
4 Ways the Social Security System Will Change in 2020

These adjustments will impact both workers and retirees in the new year.

10 Places Where Social Security Offers the Best Standard of Living
10 Places Where Social Security Offers the Best Standard of Living

These U.S. counties offer retirees a chance to stretch their benefit checks while enjoying their golden years.

9 Ways to Get Cheap or Free Veterinary Care
9 Ways to Get Cheap or Free Veterinary Care

Medical care for your furry friends can be expensive. Here are some tips to take a bite out of vet bills.

5 Renovations That Can Impact Your Home Insurance
5 Renovations That Can Impact Your Home Insurance

Home improvements can affect your home insurance policy for the better, the worse or both.

3 Ways a Health Savings Account Can Improve Your Finances
3 Ways a Health Savings Account Can Improve Your Finances

Open an HSA in minutes to help you save on taxes, cover medical expenses and grow your retirement nest egg.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
9 Things You’ll Never See at Costco Again
9 Things You’ll Never See at Costco Again

The warehouse store offers an enormous selection, but these products aren’t coming back.

11 Things Retirees Should Always Buy at Costco
11 Things Retirees Should Always Buy at Costco

This leader in bulk shopping is a great place to find discounts in the fixed-income years.

Over 50? The CDC Says You Need These 4 Vaccines
Over 50? The CDC Says You Need These 4 Vaccines

Fall is the time to schedule vaccines that can keep you healthy — and even save your life.

11 Household Items That Go Bad — or Become Dangerous
11 Household Items That Go Bad — or Become Dangerous

When you get the impulse to stockpile these everyday items, pay close attention to their expiration dates.

11 Senior Discounts for Anyone Age 55 or Older
11 Senior Discounts for Anyone Age 55 or Older

There is no need to wait until you’re 65 to take advantage of so-called “senior” discounts.

8 Things You Can Get for Free at Pharmacies
8 Things You Can Get for Free at Pharmacies

In this age of higher-priced drugs and complex health care systems, a trip to the pharmacy can spark worry. Freebies sure do help.

7 Ways to Boost Your Credit Score Fast
7 Ways to Boost Your Credit Score Fast

Your financial security might soon depend upon the strength of your credit score.

These Are the 4 Best Medicare Advantage Plans for 2020
These Are the 4 Best Medicare Advantage Plans for 2020

Medicare Advantage customers themselves rate these plans highest.

The 10 Most Commonly Stolen Vehicles in America
The 10 Most Commonly Stolen Vehicles in America

A new model parks atop the list of vehicles that thieves love to pilfer.

19 High-Paying Jobs You Can Get With a 2-Year Degree
19 High-Paying Jobs You Can Get With a 2-Year Degree

These jobs pay more than the typical job in the U.S. — and no bachelor’s degree is required.

The 15 Worst States for Retirees in 2020
The 15 Worst States for Retirees in 2020

Based on dozens of metrics tied to affordability, quality of life and health care, these are not ideal places to spend retirement.

9 Deep Discounts Available on Amazon This Friday
9 Deep Discounts Available on Amazon This Friday

These items are all steeply discounted — but the deals won’t last long.

5 Ways to Get Amazon Prime for Free
5 Ways to Get Amazon Prime for Free

Hesitant to drop $119 a year on an Amazon Prime membership? Here’s how to get it for free.

26 States That Do Not Tax Social Security Income
26 States That Do Not Tax Social Security Income

These states won’t tax any of your Social Security income — and in some cases, other types of retirement income.

10 Reasons Why You Should Actually Retire at 62
10 Reasons Why You Should Actually Retire at 62

If you can, here are several good reasons to retire earlier than we’re told to.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

5 Keys to Making Your Car Last for 200,000 Miles
5 Keys to Making Your Car Last for 200,000 Miles

Pushing your car to 200,000 miles — and beyond — can save you piles of cash. Here’s how to get there.

5 Things That Make Life More Meaningful for Retirees
5 Things That Make Life More Meaningful for Retirees

Retirees agree: These are the things that give them purpose and fulfillment in their golden years.

15 Amazon Purchases That We Are Loving Right Now
15 Amazon Purchases That We Are Loving Right Now

These practical products make everyday life a little easier.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.