Mobile Browser Automatically Blocks Ads

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It’s almost here: A mobile browser that offers ad-blocking as an integrated feature.

Adblock Browser, currently available in beta mode for Android devices, is the first to offer automatic ad-blocking, according to a press release issued by the Adblock Plus project today.

It’s “coming soon” to the iPhone, according to Adblock’s website.

Adblock Browser is powered by Adblock Plus, a free ad-blocking browser extension for desktop and laptop computers that’s been around since 2006. Since then, CNN Money reports, 144 million people — about 5 percent of Internet users worldwide — have used the software.

But while the new Adblock Browser for mobile devices sends a message to advertisers, it may not be enough to protect consumers, CNN reports:

The message to ad tech companies and ad-driven websites is clear — find better ways of engaging with people without disturbing their online experience.

But … there’s a tech solution for every tech problem, even if you’re an advertiser… One French company, Secret Media, has built software to override ad blockers, and it works on both desktops and mobile phones.

To become an Adblock Browser beta tester — which is free — follow the link or QR code posted to Adblock’s Google+ page this morning.

To sign up to be notified by email when Adblock Browser becomes available for iPhone, visit Adblock’s website.

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