Now Showing: Amazon Prime Video — in Flight

Now Showing: Amazon Prime Video — in Flight Photo (cc) by Anthony Quintano

Amazon Prime Video is taking to the skies with JetBlue.

According to a press release, the airline is partnering with the e-commerce giant to provide free streaming of tens of thousands of movies and TV shows to Prime members.

“We’re all connected to our mobile devices 24 hours a day and can’t live without them,” JetBlue vice president Jamie Perry said in an interview with Internet Retailer. Prime members will be able “to continue to use the Internet in the way they are used to doing on the ground, and do so at no charge.”

JetBlue plans to use its “Fly-Fi” satellite broadband technology to stream Amazon videos off the Internet, which will enable viewers to have full access to the Amazon video library. Prime members will also be able to access the Amazon Music Store for free.

Non-Prime members will be able to rent or purchase Amazon Prime Videos as well (or they could sign up for a free 30-day trial of Prime inflight). A Prime membership costs $99 and includes free two-day shipping on millions of items, free access to the Prime Video and Music libraries, and unlimited Cloud photo storage.

“We want to provide the best digital video experience to our customers and we’re excited that, with JetBlue, we will raise the bar in airline entertainment,” Michael Paull, vice president of digital video at Amazon, said in a statement. “We’re thrilled that Fly-Fi technology will give Prime members and customers unlimited, on-demand access to the full catalog of titles from Amazon’s digital video library while they’re in the sky—without the need to rush to download one more episode or movie before taking off, we’re helping make airline travel more enjoyable.”

JetBlue’s Fly-Fi broadband Internet will be available for free on all its aircraft in 2016. It is available on a number of planes already.

It sounds like air travel is about to get a lot more pleasant, at least if you’re flying on JetBlue.

What do you think of the partnership between JetBlue and Amazon? Share your comments below or on our Facebook page.

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