This post comes from Louis Ramirez at partner site DealNews.com.
Short in days but not on deals, February is a busy month for bargain shoppers. And while Valentine’s Day traditionally steals the spotlight, February’s best sale has nothing to do with Cupid.
Year after year, we’ve noticed that Presidents’ Day offers better bargains on a larger variety of merchandise than its more popular rival, Valentine’s Day. So we’ve created the guide below to help you prepare for this year’s Presidents’ Day sales.
Sales will start early, end late
As we saw in November, retailers will do anything to extend their sales. The same concept applies to Presidents’ Day. While the majority of sales will commence on Presidents’ Day itself, Feb. 16, many will start several days before the big event. However, the bulk of retailers will still launch their deals on the Friday before Presidents’ Day.
Additionally, Presidents’ Day sales tend to linger. That means shoppers can expect a minimum of two weeks’ worth of President’s Day deals across the board. In fact, last year we saw Presidents’ Day deals that lasted as long as Feb. 22, which was five days after the holiday had ended.
Clothing and tech dominate Presidents’ Day sales
For the past few years, winter apparel has dominated most Presidents’ Day sales, accounting for 32 percent of all deals during that holiday. Even better, in the past two years we’ve noticed that discounts have gotten steeper. In 2013 we saw price cuts of up to 67 percent, while last year we saw discounts as high as 85 percent.
That said, some retailers, such as Macy’s and Barneys Warehouse, will gravitate toward lower price cuts ranging from 10 to 20 percent off. But even in these cases, the price cuts are stacked atop already discounted clearance items. Otherwise, expect Nordstrom, 6pm, Eddie Bauer and The Children’s Place to hold sitewide discounts with little to no limitations.
Shoe shoppers take note: While you may find some shoe deals this Presidents’ Day, your choices will be limited; last year, shoe deals made up less than 5 percent of our Presidents’ Day sales. Nevertheless, the most noteworthy sales came from 6pm and Joe’s New Balance Outlet, both of which slashed the prices of boots and sneakers from 60 to 85 percent off.