Shop Here? You’re Probably Unhappy About It

Advertising Disclosure: When you buy something by clicking links on our site, we may earn a small commission, but it never affects the products or services we recommend.

Image Not Available

Walmart’s recent announcement of raises for more than 1 million employees didn’t come soon enough to help the retail giant’s customer satisfaction ratings with the public.

The latest data from the American Customer Satisfaction Index show that Walmart continues to rank last in every applicable retail category, from supermarkets to drugstores.

The retail sector overall continues to fare relatively well, though. That sector’s score of 74.8 on a 100-point scale is down for the second consecutive year, but it had reached an all-time high two years ago.

Claes Fornell, ACSI founder and chairman, attributes the retail sector’s lower customer satisfaction ratings to the economic recovery:

“Customer satisfaction with retail has been higher than its historical norm over the past few years as the economy slowly emerged from the Great Recession. This was because it was a tough environment to compete in. Job security for customer service personnel was hard to come by and everybody was trying harder to please customers.

As both job security and employee turnover have increased, the level of customer service seems to have worsened.”

The retailers that ranked highest in their categories according to the latest ACSI data, and their scores out of 100, are:

Internet retail

  • Amazon: 83
  • Newegg: 79
  • Netflix: 76

Department and discount stores

  • Nordstrom: 82
  • Dillard’s: 80
  • Fred Meyer: 79


  • Wegmans: 86
  • Trader Joe’s: 83
  • H-E-B: 82
  • Publix: 82

Specialty retail stores

  • L Brands (Victoria’s Secret and Bath & Body Works): 81
  • Costco: 81
  • Barnes & Noble: 79

Health and personal care stores (drugstores)

  • Kroger: 81
  • Target: 80
  • Kmart: 76

What is your favorite retailer? Let us know the retail store and the score you’d give it below or on our Facebook page.

Get smarter with your money!

Want the best money-news and tips to help you make more and spend less? Then sign up for the free Money Talks Newsletter to receive daily updates of personal finance news and advice, delivered straight to your inbox. Sign up for our free newsletter today.