Shop Here? You’re Probably Unhappy About It

Photo (cc) by Photographing Travis

Walmart’s recent announcement of raises for more than 1 million employees didn’t come soon enough to help the retail giant’s customer satisfaction ratings with the public.

The latest data from the American Customer Satisfaction Index show that Walmart continues to rank last in every applicable retail category, from supermarkets to drugstores.

The retail sector overall continues to fare relatively well, though. That sector’s score of 74.8 on a 100-point scale is down for the second consecutive year, but it had reached an all-time high two years ago.

Claes Fornell, ACSI founder and chairman, attributes the retail sector’s lower customer satisfaction ratings to the economic recovery:

“Customer satisfaction with retail has been higher than its historical norm over the past few years as the economy slowly emerged from the Great Recession. This was because it was a tough environment to compete in. Job security for customer service personnel was hard to come by and everybody was trying harder to please customers.

As both job security and employee turnover have increased, the level of customer service seems to have worsened.”

The retailers that ranked highest in their categories according to the latest ACSI data, and their scores out of 100, are:

Internet retail

  • Amazon: 83
  • Newegg: 79
  • Netflix: 76

Department and discount stores

  • Nordstrom: 82
  • Dillard’s: 80
  • Fred Meyer: 79

Supermarkets

  • Wegmans: 86
  • Trader Joe’s: 83
  • H-E-B: 82
  • Publix: 82

Specialty retail stores

  • L Brands (Victoria’s Secret and Bath & Body Works): 81
  • Costco: 81
  • Barnes & Noble: 79

Health and personal care stores (drugstores)

  • Kroger: 81
  • Target: 80
  • Kmart: 76

What is your favorite retailer? Let us know the retail store and the score you’d give it below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Most Popular
New Retirement Bill Would Help Savers of All Ages
New Retirement Bill Would Help Savers of All Ages

With bipartisan support, this bill could help millions of workers and retirees boost or conserve their retirement savings.

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

This iconic dinnerware is prized for everyday use as well as reselling for profit.

3 Colors That Can Ruin Your Car’s Resale Value
3 Colors That Can Ruin Your Car’s Resale Value

Select the wrong color for your next car, and it could depreciate twice as fast as others.

20 Things That Are Actually Worth Stockpiling
20 Things That Are Actually Worth Stockpiling

You don’t need a year’s supply of toilet paper to survive an outbreak, but consider stocking up on these items.

9 of the Best Things to Do When You Retire
9 of the Best Things to Do When You Retire

You’ve waited all your life for this moment. Make the most of your retirement.

Beware This Hidden Ingredient in Rotisserie Chicken
Beware This Hidden Ingredient in Rotisserie Chicken

Something foul may lurk in those delicious, ready-to-eat birds.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.