Every time you walk into the mall, the grocery store or a big-box retailer, remember it’s you against them.
Retailers, marketers, sales professionals and CEOs are determined to make you buy more than you planned. In addition, retailers have an arsenal of sales tactics that may seem silly but serve as heavy-duty artillery when it comes to persuading you to part ways with your money.
Following are 10 especially cagey tricks they may use.
1. Free-shipping offers
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Shopping online is so convenient, but paying for shipping is a real drag. Beyond that, it can be downright expensive at some stores.
Web retailers know that many of us have an aversion to paying shipping costs, so they often offer free-shipping deals. However, these may come with a catch: You have to spend $30, $50, $100 or some other amount to get the free shipping.
How many people have spent precious time searching for extra items to add to their order to reach the amount needed for free shipping? I’ll raise my hand and admit to spending an ungodly amount of time looking for a $15 item (that I really didn’t need) to add to my $35 purchase in order to get free shipping. In hindsight, I should have stuck with my $35 buy, paid the $5 in shipping and come out $10 ahead.