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It’s a poorly kept secret that the Super Bowl isn’t really about football. Oh sure, there’s a game being played, and some people really care about who wins. But most of us root for teams that have long since been booted, and we have to find other reasons to celebrate the big game.
Maybe it’s snacks, or the drinks, or the party atmosphere. Maybe it’s the plethora of big blockbuster movie trailers that are shown during breaks in the game. But many viewers tune in for the commercials, those two-minute-or-shorter mini-movies that sell a product but also make us laugh — or sometimes cry.
The best ones have passed into legend. They turn into catchphrases, are memorialized on hats and T-shirts, or are mimicked on school playgrounds for weeks after the game. Here’s a list of 16 ads that scored touchdowns with fans.