9 Comfort Buys That Are Popular Amid the Pandemic

A man excitedly opening a comfort buy package during the coronavirus pandemic
fizkes / Shutterstock.com

First it was toilet paper and hand sanitizer. Then it was baking supplies and hair dye.

The locked-down life of the coronavirus pandemic is upending shopping trends, lifting grocery prices and surprising even manufacturers and retailers.

Now, Americans apparently have moved on from essentials to a comfort phase of pandemic spending. Many things enjoying an uptick in sales recently seem to be things that are designed to make us feel better and fill our time at home.

Here’s a look at several categories whose sales are soaring during the pandemic.

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