Due to tariffs, Ford is raising prices on three popular models — the Bronco Sport, Maverick, and Mustang Mach-E. All three vehicles are assembled in Mexico and now come with steeper sticker prices.
The increases apply to vehicles built after May 2, 2025, arriving at dealerships starting in late June. Ford says tariffs may reduce its 2025 operating profit by $1.5 billion, and other automakers could soon follow with their own price hikes. Vehicles affected:
- 2024 Ford Bronco Sport: Compact SUV built in Mexico. Up to a $1,500 increase.
- 2024 Ford Maverick: Compact pickup, also Mexico-built. Expect a similar $1,500 increase.
- 2024 Ford Mustang Mach-E: Electric crossover facing the steepest hike. Up to $12,000 depending on trim.
Here’s how to put the brakes on rising costs.
1. Shop current inventory before new models arrive
Only Ford vehicles built after May 2, 2025, are affected by the latest tariff-related price increases. That means cars already on dealer lots or in transit may still carry earlier, lower pricing. Acting before the new stock arrives could save you hundreds or even thousands if you’re looking to buy soon.
2. Choose models built in the U.S.
Tariffs apply to imported vehicles, not those assembled domestically. Ford models like the Explorer and Edge, built in U.S. plants, may see smaller or delayed price adjustments.
Always check where a car is made before buying, as the country of origin now plays a significant role in pricing.
3. Consider used or certified pre-owned options
Used and certified pre-owned vehicles are not subject to new import tariffs. These models can offer excellent value, especially if you find one with low mileage and a clean maintenance record.
Certified pre-owned cars also come with inspection standards and warranties that add peace of mind.
4. Compare insurance rates before you buy
Although not directly impacted by tariffs, insurance costs impact total vehicle expenses. Shopping around for lower-cost auto insurance could help offset other increases.
Many drivers save hundreds of dollars annually by switching carriers or bundling policies.
5. Secure low financing before rates rise again
Auto loan rates remain elevated, and dealership financing may not offer the best terms.
Getting pre-approved through a credit union or bank could help you secure a better rate and lower your monthly payments. Even a small drop in APR can lead to significant savings over time.
It pays to think ahead before visiting the dealership
Ford’s price hikes on the Bronco Sport, Maverick, and Mach-E are part of a growing trend. Tariffs are driving up prices on imported vehicles, and other automakers may soon follow.
That makes preparation essential. Delaying a purchase could mean paying more. Failing to check where a vehicle is made could add thousands to the price. Overlooking financing, insurance, or used alternatives could make your overall costs even harder to manage.
You don’t need to know everything, but knowing what to look out for can make all the difference.
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