Editor's Note: This story originally appeared on Trace One.
When temperatures are rising, more Americans being to think about how they’ll beat the heat. And there are few ways to cool off more enjoyable than that classic sweet, frosty treat: ice cream.
Ice cream is ubiquitous in the U.S., enjoyed by nearly 90% of Americans, according to the Simmons National Consumer Survey.
Ice cream makers in the U.S. produce more than 1.38 billion gallons of ice cream annually — enough for the typical American to eat roughly 20 pounds per year. And the bulk of all this ice cream production and consumption takes place in the warmest months of the year.
The following is a breakdown of the most popular national and regional ice cream brands in all 50 states.
The analysis was conducted by Trace One — a company specializing in software for CPG retailers and manufacturers — using data from Google Trends. For more information, see the methodology section at the end.
Alabama
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Bruster’s Real Ice Cream (which is based in Bridgewater, Pennsylvania)
Alaska
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: WooHoo! Ice Cream (which is based in Anchorage, Alaska)
Arizona
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Novel Ice Cream (which is based in Phoenix, Arizona)
Arkansas
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Braum’s (which is based in Oklahoma City, Oklahoma)
California
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Afters Ice Cream (which is based in Huntington Beach, California)
Colorado
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Sweet Cow Ice Cream (which is based in Louisville, Colorado)
Connecticut
The most popular ice cream brands in this state are:
- National brand: Ben & Jerry’s
- Regional brand: Ashley’s Ice Cream (which is based in New Haven, Connecticut)
Delaware
The most popular ice cream brands in this state are:
- National brand: Turkey Hill
- Regional brand: King’s Homemade Ice Cream (which is based in Milton, Delaware)
Florida
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Andy’s Frozen Custard (which is based in Springfield, Missouri)
Georgia
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Andy’s Frozen Custard (which is based in Springfield, Missouri)
Hawaii
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Lappert’s Hawaii (which is based in Kauai, Hawaii)
Idaho
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: Stella’s Ice Cream (which is based in Idaho)
Illinois
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Oberweis Dairy (which is based in North Aurora, Illinois)
Indiana
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Graeter’s Ice Cream Co. (which is based in Cincinnati, Ohio)
Iowa
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Black Cat Ice Cream (which is based in Des Moines, Iowa)
Kansas
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Braum’s (which is based in Oklahoma City, Oklahoma)
Kentucky
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Graeter’s Ice Cream Co. (which is based in Cincinnati, Ohio)
Louisiana
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Gail’s Fine Ice Cream (which is based in New Orleans, Louisiana)
Maine
The most popular ice cream brands in this state are:
- National brand: Ben & Jerry’s
- Regional brand: Gifford’s (which is based in Skowhegan, Maine)
Maryland
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Bruster’s Real Ice Cream (which is based in Bridgewater, Pennsylvania)
Massachusetts
The most popular ice cream brands in this state are:
- National brand: Ben & Jerry’s
- Regional brand: Richardsons Ice Cream (which is based in Middleton, Massachusetts)
Michigan
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Hudsonville (which is based in Holland, Michigan)
Minnesota
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: Nelson’s Ice Cream (which is based in Stillwater, Minnesota)
Mississippi
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Bop’s Frozen Custard (which is based in Mississippi)
Missouri
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Andy’s Frozen Custard (which is based in Springfield, Missouri)
Montana
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: Big Dipper Ice Cream (which is based in Missoula, Montana)
Nebraska
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Goodrich Dairy (which is based in Omaha, Nebraska)
Nevada
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Sorry, Not Sorry Creamery (which is based in Las Vegas, Nevada)
New Hampshire
The most popular ice cream brands in this state are:
- National brand: Ben & Jerry’s
- Regional brand: Memories Ice Cream (which is based in Kingston, New Hampshire)
New Jersey
The most popular ice cream brands in this state are:
- National brand: Breyers
- Regional brand: The Original Rich’s Ice Cream (which is based in New Jersey)
New Mexico
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Heidi’s Ice Cream Shop (which is based in Albuquerque, New Mexico)
New York
The most popular ice cream brands in this state are:
- National brand: Breyers
- Regional brand: Van Leeuwen Ice Cream (which is based in New York, NY)
North Carolina
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Andia’s Ice Cream (which is based in Raleigh, North Carolina)
North Dakota
The most popular ice cream brands in this state are:
- National brand: Ben & Jerry’s
- Regional brand: Chocolate Shoppe Ice Cream (sold at Lundy’s) (which is based in Madison, Wisconsin)
Ohio
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Graeter’s Ice Cream Co. (which is based in Cincinnati, Ohio)
Oklahoma
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Braum’s (which is based in Oklahoma City, Oklahoma)
Oregon
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: Salt & Straw (which is based in Portland, Oregon)
Pennsylvania
The most popular ice cream brands in this state are:
- National brand: Turkey Hill
- Regional brand: Meadows Frozen Custard (which is based in Columbia, Pennsylvania)
Rhode Island
The most popular ice cream brands in this state are:
- National brand: Ben & Jerry’s
- Regional brand: Ice Cream Barn (which is based in Swansea, Massachusetts)
South Carolina
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Bruster’s Real Ice Cream (which is based in Bridgewater, Pennsylvania)
South Dakota
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Stensland Family Farms (which is based in Sioux Falls, South Dakota)
Tennessee
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Cream City (which is based in Cookeville, Tennessee)
Texas
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: H‑E‑B (which is based in San Antonio, Texas)
Utah
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Normal Ice Cream (which is based in Salt Lake City, Utah)
Vermont
The most popular ice cream brands in this state are:
- National brand: Ben & Jerry’s
- Regional brand: Island Homemade Ice Cream (which is based in Burlington, Vermont)
Virginia
The most popular ice cream brands in this state are:
- National brand: Blue Bell
- Regional brand: Bruster’s Real Ice Cream (which is based in Bridgewater, Pennsylvania)
Washington
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: Molly Moon’s Homemade Ice Cream (which is based in Seattle, Washington)
West Virginia
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: Austin’s Homemade Ice Cream (which is based in Ceredo, West Virginia)
Wisconsin
The most popular ice cream brands in this state are:
- National brand: Baskin-Robbins
- Regional brand: Cedar Crest Specialties (which is based in Cedarburg, Wisconsin)
Wyoming
The most popular ice cream brands in this state are:
- National brand: Tillamook
- Regional brand: Moo’s Gourmet Ice Cream (which is based in Jackson, Wyoming)
Methodology
To identify the most popular ice cream brands in every state, researchers at Trace One analyzed Google Trends data for the 12-month period ending in April of 2024.
The most popular national brand in each state was selected from a list of the top-searched brands nationally, including (in alphabetical order): Baskin-Robbins, Ben & Jerry’s, Blue Bell, Breyers, Häagen-Dazs, Halo Top, Talenti, Tillamook, and Turkey Hill.
The top national brand in each state represents that which accounted for the largest share of total Google searches relative to the other national brands. The top regional brand in each state represents the most searched-for regional or local brand over the same time period.
In the event of ties, the brand with the greater proportion of searches over a two-year period was selected.
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