Three generations of Americans are in lockstep about the top issue in this year’s presidential election. But members of the youngest cohort of adults — Generation Z — disagree, according to a recent Redfin survey.
The real estate brokerage services company commissioned the survey of roughly 3,000 U.S. homeowners and renters and asked them to identify the top issues they will weigh as they head to the polls on Nov. 5.
Here are the top issues as voters prepare to cast their vote.
Housing affordability
Survey respondents from each generation who said this is an important factor when considering how to vote in the next presidential election:
- Generation Z: 91% (making this the No. 1 issue among members of this generation)
- Millennials: 87% (No. 3 issue)
- Generation X: 83% (No. 4 issue)
- Baby boomers: 80% (No. 6 issue)
Home prices have soared in recent years, and now mortgage rates have climbed out of sight. Those factors have made housing affordability the No. 1 issue in the upcoming election among members of Generation Z, according to the Redfin survey.
Strength of the overall economy
Survey respondents from each generation who said this is an important factor when considering how to vote in the next presidential election:
- Generation Z: 82% (making it tied for the No. 2 issue among members of this generation)
- Millennials: 89% (No. 1)
- Generation X: 94% (No. 1)
- Baby boomers: 95% (No. 1)
Most baby boomers and members of Generation X already have purchased homes. That is also true for many millennials.
Perhaps that is why the strength of the economy — and not housing affordability — is the No. 1 issue for these three generations.
Education
Survey respondents from each generation who said this is an important factor when considering how to vote in the next presidential election:
- Generation Z: 82% (making it tied for the No. 2 issue among members of this generation)
- Millennials: 88% (No. 2)
- Generation X: 84% (No. 3)
- Baby boomers: 79% (No. 7)
Education always appears to be a top issue for voters, and nothing has changed in 2024.
If you and your family want to keep learning throughout the summer, check out:
Other important factors
Here are the other important factors by generation:
Gun rights:
- Generation Z: 75%
- Millennials: 77%
- Generation X: 79%
- Baby boomers: 81%
Abortion rights:
- Generation Z: 75%
- Millennials: 73%
- Generation X: 72%
- Baby boomers: 70%
Immigration:
- Generation Z: 73%
- Millennials: 79%
- Generation X: 82%
- Baby boomers: 90%
Preserving democracy:
- Generation Z: 73%
- Millennials: 78%
- Generation X: 85%
- Baby boomers: 92%
Student debt:
- Generation Z: 73%
- Millennials: 65%
- Generation X: 49%
- Baby boomers: 42%
Foreign wars and geopolitical conflicts:
- Generation Z: 72%
- Millennials: 77%
- Generation X: 81%
- Baby boomers: 88%
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