Starbucks and sparkling water brand Bubly are getting spooky.
On Oct. 8, the beverage brands announced the launch of their Bubly x ready-to-drink Starbucks Frappuccino Basic Witch Kit, a limited-edition Halloween “survival kit” that pokes fun at the “basic fall girl” aesthetic. The kit features attire, accessories, decor and drinks, including an all-new Bubly flavor.
Gaining prominence in the early 2010s on Tumblr and Pinterest, the “basic fall girl” aesthetic, also known as the “Christian Girl Autumn” aesthetic, encompasses oversized sweaters, knee-high riding boots, plaid scarves and pumpkin spice lattes.
The kit arrives a few weeks before Starbucks’ Halloween menu items launch, including a Black Cat Frappuccino (a chocolate cake-flavored Frappuccino with whipped cream and cat ear-shaped chocolate) and Venti Black Night Cookie (a black cocoa cookie with caramel fudge pieces and caramelized white chocolate chunks). Those treats are available at participating Starbucks starting Oct. 22.
Starbucks also released limited-edition Halloween merchandise, including a black cat mug, cauldron-shaped mug and black cat Bearista plush bag charm.
What’s in the Basic Witch Kit?
According to a news release, the kit contains:
- A “Basic” Halloween uniform: witch hat, plaid scarf, “Basic Witch” T-shirt and prop book of spells
- A “Live, Laugh and Levitate” sign
- Two cans of Bubly’s new Berry Sparkle Sangria
- One ready-to-drink Starbucks Pumpkin Spice Frappuccino
How Much Does the Kit Cost?
The Basic Witch Kit costs $20.
Where Can You Buy the Kit?
The kit is available exclusively on the Walmart website while supplies last. Bubly says shoppers should watch its social media channels for the exact drop time this week.
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