This post comes from Louis Ramirez at partner site DealNews.
One of the biggest myths about Black Friday is that the best deals will be on Friday itself. The writers and editors at DealNews curate the best sales during this time, and we’ve noticed that in recent years stores have increasingly started releasing their deals earlier and earlier.
But if Black Friday is no longer the starting point, when should shoppers be looking? And, while we’re at it, is Cyber Monday as good as it seems? We plotted our Editors’ Choice deals, the sales that offered all-time price lows or best-of-the-year discounts, from 2013 to find out.
For the second straight year, Thanksgiving Day beats Black Friday
By now, we’re used to the idea of retailers opening their doors early on Thanksgiving Day. However, what consumers don’t yet realize is that the deals you’ll see on Thanksgiving Thursday will be better than those released Friday. In fact, here at DealNews we found that Thanksgiving Day has 29 percent more Editors’ Choice deals than Black Friday.
Moreover, Thanksgiving has seven times as many Editors’ Choice deals than the average day in November, which is already a busy month for sales. Needless to say, consumers looking to save money should begin shopping as early as possible and not wait until Black Friday.