The 10 Most Reputable Retailers — and Amazon Is Not One of Them

Photo by Rawpixel.com / Shutterstock.com

Barnes & Noble — a retailer in a supposedly dying industry — is the most reputable store in America, according to an analysis of thousands of customer ratings.

The bookseller earned the only “excellent” rating in Reputation Institute’s U.S. Retail RepTrak 2019 rankings. In fact, it is the only U.S. retailer to earn that rating for three consecutive years.

Reputation Institute is a data analytics company. Its latest annual RepTrak study weighs more than 8,900 individual ratings of 81 retailers across seven categories:

  • Products/services
  • Innovation
  • Workplace
  • Governance
  • Citizenship
  • Leadership
  • Performance

Meanwhile, Amazon — the world’s biggest retailer — fell all the way from second place in 2018 to disappearing from this year’s top 10.

“The public’s level of trust and admiration for Amazon.com is in decline,” according to Reputation Institute. It didn’t speculate on why that is the case.

The most reputable retailers in America according to the study are:

  1. Barnes & Noble
  2. Costco Wholesale Corp.
  3. Bass Pro Shops
  4. Menards
  5. Carter’s
  6. Ace Hardware
  7. Lowe’s
  8. AutoZone
  9. Kroger
  10. Albertsons

Reputation Institute notes that, overall, trust is growing in the U.S. retail industry after a couple of years of decline. However, the company says there has been a sea change in what matters to customers:

“And while Products and Services still matter, their importance is declining and being overtaken by the importance of a Workplace that treats employees fairly and is concerned about employee health and well-being.”

How to save when you shop

If you aren’t feeling the “warm and fuzzies” wherever you shop, perhaps it’s time to take matters into your own hands.

Saving money is a guaranteed way to improve your shopping experience. The best way to save cash is to avoid foolish mistakes — such as falling for phony customer reviews.

As we note in “7 Common Online Shopping Mistakes That Cost You Money“:

“Reviews can be manipulated. It’s always in someone’s best interests that you fork over your hard-earned cash for a purchase. But websites such as Fakespot and ReviewMeta can help you ferret out fake or suspicious critiques.”

These specialize in analyzing reviews for specific product listings, looking for patterns indicative of manipulation. ReviewMeta analyses reviews on Amazon while Fakespot can analyze reviews on Amazon, Walmart.com and a few other online retailers.

What’s your favorite retailer? Share your pick in comments below or on our Facebook page

How to find cheaper car insurance in minutes

Getting a better deal on car insurance doesn't have to be hard. You can have The Zebra, an insurance comparison site compare quotes in just a few minutes and find you the best rates. Consumers save an average of $368 per year, according to the site, so if you're ready to secure your new rate, get started now.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
Grow Your Savings in 2020 With These 5 Tricks
Grow Your Savings in 2020 With These 5 Tricks

Saving money doesn’t have to be painful. Here are some ways to game yourself into stashing more cash.

The 13 Worst Types of Tickets for Your Car Insurance Rate
The 13 Worst Types of Tickets for Your Car Insurance Rate

Some types of traffic violations can drive your car insurance rate dramatically higher.

20 Surprising Things You Can Sell for Extra Money
20 Surprising Things You Can Sell for Extra Money

From your closet to the beach, the trash you find may be someone else’s treasure.

10 Mistakes That Cost You Money at Warehouse Stores
10 Mistakes That Cost You Money at Warehouse Stores

Wholesale clubs might have great deals, but these mistakes will cost you.

Why Half of Retirees Now Owe Taxes on Social Security
Why Half of Retirees Now Owe Taxes on Social Security

Growing numbers of seniors are paying taxes on their Social Security benefits, but you might be able to avoid this fate.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
This Gas Station Scam Is Victimizing More Drivers
This Gas Station Scam Is Victimizing More Drivers

For the second straight year, a growing number of Americans believe they’ve fallen prey to this scam.

7 Ways to Boost Your Credit Score Fast
7 Ways to Boost Your Credit Score Fast

Your financial security might soon depend upon the strength of your credit score.

7 Unusual Ways to Declutter Your Home
7 Unusual Ways to Declutter Your Home

Tired of possessions weighing you down? Here are seven ways to declutter painlessly and effectively.

This Is the Most Popular Age for Claiming Social Security
This Is the Most Popular Age for Claiming Social Security

Both men and women are most likely to start receiving Social Security benefits at this age.

21 Things You Should Always Buy at a Dollar Store
21 Things You Should Always Buy at a Dollar Store

Dollar stores have great bargains on both everyday and occasional purchases.

6 Things You Should Never Buy at Trader Joe’s
6 Things You Should Never Buy at Trader Joe’s

We love Trader Joe’s for plenty of reasons. But think twice about this handful of products.

Could You Give Up These 7 Expenses to Save Thousands of Dollars a Year?
Could You Give Up These 7 Expenses to Save Thousands of Dollars a Year?

You could save more than $30,000 by setting aside these costly expenses for just one year.

Don’t Toss These 7 Household Items — Sell Them
Don’t Toss These 7 Household Items — Sell Them

Here’s how to earn cash as you give new life to these unwanted items.

6 Legal Documents Retirees Need — but Don’t Have
6 Legal Documents Retirees Need — but Don’t Have

Few retirees have these documents that are crucial to their golden years — especially during a pandemic.

19 High-Paying Jobs You Can Get With a 2-Year Degree
19 High-Paying Jobs You Can Get With a 2-Year Degree

These jobs pay more than the typical job in the U.S. — and no bachelor’s degree is required.

Eat This Food If You Want to Avoid Alzheimer’s Disease
Eat This Food If You Want to Avoid Alzheimer’s Disease

One type of food associated with the Mediterranean diet offers especially large benefits.

5 Awesome Places You Can Retire Overseas on $2,000 a Month or Less
5 Awesome Places You Can Retire Overseas on $2,000 a Month or Less

In this week’s podcast: tips on retiring overseas — from someone who’s been helping American expats for decades.

11 Expenses That Quietly Drain Your Wallet
11 Expenses That Quietly Drain Your Wallet

It’s scandalously easy to overspend in these areas of your life.

9 Dumb Ways You Are Ruining Your Home Value
9 Dumb Ways You Are Ruining Your Home Value

Homeowners, beware these mistakes that can drive away potential buyers.

18 Amazon Purchases That We Are Loving Right Now
18 Amazon Purchases That We Are Loving Right Now

These practical products make everyday life a little easier.

7 Tips for Building an Emergency Stockpile
7 Tips for Building an Emergency Stockpile

A pandemic or natural disaster could leave you reliant on your existing food supply. Is your pantry prepared?

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

15 Outrageously Overpriced Products — and How to Save on Them
15 Outrageously Overpriced Products — and How to Save on Them

Retailers mark up products by hundreds of times their cost — but you don’t have to pay the premium.

10 Deep Discounts Available on Amazon This Friday
10 Deep Discounts Available on Amazon This Friday

These items are all steeply discounted — but the deals won’t last long.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.