Photo (cc) by David Blackwell.
For the third consecutive year, Amazon.com is enjoying the best reputation among retailers.
Consumers gave the e-commerce giant the highest score of any retailer in the Reputation Institute’s annual US Retail RepTrak study, for which the international consulting and advisory firm conducted more than 50,000 interviews.
Amazon was also the only retailer to score in the “excellent” range.
RepTrak scores are designed to measure how companies deliver in seven areas that Reputation Institute considers key to reputation, according to the study. They include:
- Financial performance
Two supermarkets, Publix and Whole Foods, have improved their rankings in recent years to come in at No. 2 and No. 3 this year, respectively.
Reputation Institute’s chief research officer, Brad Hecht, states in a press release:
“The overall reputation of America’s top retail companies has steadily improved over the last three years, signaling that these companies are being proactive and making a conscious decision to manage their reputations.”
Four companies also made the top 10 for the first time this year. Iconic jeweler Tiffany & Co. earned the highest score of any specialty retailer. Others to make the list for the first time were Ace Hardware, Cabela’s and Ahold.
Cabela’s is an American company specializing in hunting, fishing and other outdoor products. Ahold is an international retailer based in the Netherlands. Its American brands include grocery stores and super stores like Stop & Shop, Giant Food, Martin’s Food Markets and Peapod.
The 25 best-ranked retailers in this year’s RepTrak study are:
- Amazon.com – US RepTrak score of 84.08
- Publix Super Markets – 78.36
- Whole Foods – 78.15
- Tiffany & Co. – 77.85
- Costco Wholesale – 77.52
- Lowe’s Home Improvement – 76.58
- Home Depot – 76.02
- Ace Hardware – 75.92
- Cabela’s – 75.72
- Ahold – 75.32
- Kroger – 74.10
- Bed Bath & Beyond – 73.87
- Toys R US – 73.80
- Target – 73.53
- Michaels – 73.29
- Best Buy – 73.07
- O’Reilly Auto Parts – 72.60
- Dick’s Sporting Goods – 72.26
- Nordstrom – 71.86
- Barnes & Noble – 71.60
- Walgreens – 71.48
- Neiman Marcus – 71.42
- CVS Caremark – 71.32
- AutoZone – 71.27
- IKEA – 70.97
Do you agree with the RepTrak rankings? Did your favorite retailer make the cut? Sound off with a comment below or on Facebook.