The 25 Most Reputable Retailers in America

Photo (cc) by David Blackwell.

For the third consecutive year, Amazon.com is enjoying the best reputation among retailers.

Consumers gave the e-commerce giant the highest score of any retailer in the Reputation Institute’s annual US Retail RepTrak study, for which the international consulting and advisory firm conducted more than 50,000 interviews.

Amazon was also the only retailer to score in the “excellent” range.

RepTrak scores are designed to measure how companies deliver in seven areas that Reputation Institute considers key to reputation, according to the study. They include:

  • Products/services
  • Innovation
  • Workplace
  • Governance
  • Citizenship
  • Leadership
  • Financial performance

Two supermarkets, Publix and Whole Foods, have improved their rankings in recent years to come in at No. 2 and No. 3 this year, respectively.

Reputation Institute’s chief research officer, Brad Hecht, states in a press release:

“The overall reputation of America’s top retail companies has steadily improved over the last three years, signaling that these companies are being proactive and making a conscious decision to manage their reputations.”

Four companies also made the top 10 for the first time this year. Iconic jeweler Tiffany & Co. earned the highest score of any specialty retailer. Others to make the list for the first time were Ace Hardware, Cabela’s and Ahold.

Cabela’s is an American company specializing in hunting, fishing and other outdoor products. Ahold is an international retailer based in the Netherlands. Its American brands include grocery stores and super stores like Stop & Shop, Giant Food, Martin’s Food Markets and Peapod.

The 25 best-ranked retailers in this year’s RepTrak study are:

  1. Amazon.com – US RepTrak score of 84.08
  2. Publix Super Markets – 78.36
  3. Whole Foods – 78.15
  4. Tiffany & Co. – 77.85
  5. Costco Wholesale – 77.52
  6. Lowe’s Home Improvement – 76.58
  7. Home Depot – 76.02
  8. Ace Hardware – 75.92
  9. Cabela’s – 75.72
  10. Ahold – 75.32
  11. Kroger – 74.10
  12. Bed Bath & Beyond – 73.87
  13. Toys R US – 73.80
  14. Target – 73.53
  15. Michaels – 73.29
  16. Best Buy – 73.07
  17. O’Reilly Auto Parts – 72.60
  18. Dick’s Sporting Goods – 72.26
  19. Nordstrom – 71.86
  20. Barnes & Noble – 71.60
  21. Walgreens – 71.48
  22. Neiman Marcus – 71.42
  23. CVS Caremark – 71.32
  24. AutoZone – 71.27
  25. IKEA – 70.97

Do you agree with the RepTrak rankings? Did your favorite retailer make the cut? Sound off with a comment below or on Facebook.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Most Popular
New Retirement Bill Would Help Savers of All Ages
New Retirement Bill Would Help Savers of All Ages

With bipartisan support, this bill could help millions of workers and retirees boost or conserve their retirement savings.

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

This iconic dinnerware is prized for everyday use as well as reselling for profit.

3 Colors That Can Ruin Your Car’s Resale Value
3 Colors That Can Ruin Your Car’s Resale Value

Select the wrong color for your next car, and it could depreciate twice as fast as others.

20 Things That Are Actually Worth Stockpiling
20 Things That Are Actually Worth Stockpiling

You don’t need a year’s supply of toilet paper to survive an outbreak, but consider stocking up on these items.

9 of the Best Things to Do When You Retire
9 of the Best Things to Do When You Retire

You’ve waited all your life for this moment. Make the most of your retirement.

Beware This Hidden Ingredient in Rotisserie Chicken
Beware This Hidden Ingredient in Rotisserie Chicken

Something foul may lurk in those delicious, ready-to-eat birds.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.