The Best and Worst Things to Buy in December

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Black Friday makes November a prime time for deals, but that doesn’t mean December is a bad time to shop. With holiday gift lists and the party season in full swing this month, stores are still vying for your cash, with competitive offers on everything from toys to apparel.

To help you sort the treasures from the trash, we’ve scoured the DealNews archives from years gone by to guide you in your quest for the best purchases for December. Here, to begin, are things that are great buys this month — and whether to buy them before or after Christmas.

Gift cards

They may not seem like the most creative stocking stuffers, but according to a WalletHub survey, gift cards are the most desired gift of all this holiday season. And luckily for you shoppers, we’re likely to see a flood of promotions in December, with discounted gift cards to suit all interests — from Domino’s to GameStop. You can expect to see ever-popular $100 iTunes gift cards fall as low as $84, while the best price for a $50 card last year reached a low of $43.

Last December, cut $10 off gift card orders of at least $20, which was that store’s best coupon offer of the year.

It’s not just cheap gift card offers that will help you save, either. Many retailers offer bundle deals in December that will save you big bucks at the most popular stores. Last year, Dell offered gift cards worth up to $250 with TV and game console purchases, which helped undercut prices at Amazon and Best Buy. Starbucks also hosted one of the most popular deals of the month, as it gave away $5 gift cards with every $10 spent on holiday coffee.


December is when all things LEGO, Fisher-Price, and Barbie traditionally plummet to their best prices of the year. In 2016, a quarter of all toy and hobby deals were at Editors’ Choice prices in the run-up to the holidays, which makes it the very best time of year to buy.

Amazon knocked 40 percent to 80 percent off in one of its best toy sales of the year last December, with some prices at 75 percent less than what any other store offered. Big discounts on Star Wars toys at shopDisney and Best Buy were among the most popular of the season, too. We expect to see similar promotions on “The Last Jedi” merchandise two weeks before Christmas.

Know that the bulk of the best LEGO deals came from Toys “R” Us and Target, with the former knocking 40 percent off and offering free shipping on a selection of sets in the second week of December.

Christmas decorations… after Christmas

It should come as no surprise that holiday decorations will see their biggest discounts from Dec. 26 onward. The Home Depot and Walmart likely will be among the the first to slash prices on all things festive again this year, as they each knocked around 50 percent off all inflatables just days after Christmas last year. Expect festive lights to fall to around $5 after the holiday, while those highly discounted inflatables should start at just $14.

If you must buy before the big day, however, look to Target, which offered the best sale on holiday decor in the days leading up to Christmas — with artificial trees falling to half-price. Expect pre-lit trees of all sizes to sell from around $40 in the days before Christmas. Also, keep in mind that fresh-cut trees will start seeing steep discounts from around Dec. 20.


We know. Black Friday is simply the best time of year to buy a TV. And that’s true. But you can still save big bucks on discounted units through the first weekend of December. In fact, you can find retailers offering TVs for as much as 30 percent less than what they’d cost at other stores.

Last year, we saw the cheapest-ever 65-inch 4K Smart TV fall back to the Cyber Monday price of just $600, while Dell continued to offer all-time lows into the weekend. These end-of-week deals are perfect for those too busy spending time with family or working to shop Thanksgiving and Black Friday deals.

Winter apparel

Black Friday and Cyber Monday apparel sales may look alluring, but you should know that not all things sartorial fall to their best prices of the year in November. Winter apparel — most notably coats and jackets — doesn’t reach all-time lows until winter is in full swing in December. In fact, a substantial 24 percent of all coat deals were marked Editors’ Choice in this month last year, as opposed to just 16 percent come the January sales.

Most of our favorite stores offered at least 50 percent off outerwear last December, but Amazon won out by slashing up to 75 percent off a wide selection of coats during the second week of the month. You can expect to shop generic fleece jackets for men and women from as little as $5 at Walmart, while big-brand outerwear like Columbia and Reebok pieces could plummet below $20.

Cold-weather accessories can also be found at budget-friendly prices. Look to Old Navy, as it offered a whole host of microfleece hats, gloves, scarves, and socks for just a buck in-store last year.

Select iPhones

Although Black Friday is generally the best time of year to shop previous-generation Apple gadgets, if you failed to score a great deal on the iPhone 7, 8, or the more recently released iPhone X, never fear! December promises to bring a host of impressive savings with it, too.

Last December had some of the best deals on the iPhone 6 — we actually saw the year’s all-time lows on the iPhone 6 16GB and 128GB models that month. As such, we’re expecting strong iPhone 7 offers to hit our inbox this month. We’ve already seen the 2016 release fall to $450, but anticipate that it will fall as low as $400 before the end of the year.

Best Buy hosted a BOGO free contract offer on the recently released iPhone 7 last December, so we’re looking to that store to drop another budget-busting deal toward the end of this year, too.


December’s jewelry deals may not be jaw-dropping, but know that we’ll see the best offers of the coming months in the run-up to the holidays. Whether you’re shopping for Christmas gifts or thinking ahead to February, you’ll get better deals on diamonds and pearls in December as compared to Black Friday and Valentine’s Day sales.

Be sure to shop Target, as the store hosted the best sale of the month in this category last year, when it knocked 40 percent off all jewelry and watches. Amazon’s daily deal section should also be on your radar, but those who are really strapped for cash should click over to Tanga or, as both stores offered freebie jewelry pieces last December (the former when you paid for shipping, the latter with any other purchase). Elsewhere, diamond earrings started at around $20, while AAA pearl necklaces sold for as little as $38.


If you’re partial to the good stuff, know that you can cut costs on luxuries like champagne. And according to Reader’s Digest, December is the very best time of year to splurge on bubbly, as competition drives prices down during the busy party season — GuildSomm even found that 22 percent of all champagne sales are rung in during this month. Shoppers can save around 50 percent on their purchases by hitting the stores in mid- to late-December.

Wedding dresses

Wedding dresses traditionally hit their best-ever prices in December for many reasons. Bridal stores try to offload dresses in order to boost end-of-the-year sales, but also to clear the shelves for the influx of new styles they’ll receive at the end of the year. Wedding expert Linda DiProperzio told Fox Business that you can save up to 30 percent on your dress purchase if you don’t mind buying last season’s styles.

Golf clubs

As with most outdoor activities, the golf season tames as the cooler weather begins, and so December is a great time to buy a new set of clubs. Retailers will be looking to clear out their inventories in time for the release of new lines come the new year. Last December, we saw Adidas Golf host its best sale of the year (which tied its Black Friday offering) by knocking a combined 47.5 percent off all already-reduced golf gear.


December has plenty of holidays to look forward to, but we like the sound of National Cookie Day the most. On Dec. 4, you don’t need to spend a single cent, as many top stores and restaurants will offer free baked goods on that day. Last year Hershey’s offered a free bag of cookies via supermarket coupons, while Insomnia Cookies gave out a free treat when you made any purchase that day. Whole Foods even got in on the celebration by discounting all its freshly baked chocolate chip cookies to just 25 cents!

That wraps up our recommendations for things to buy in December. But some purchases should wait until at least the first of the year, when you can do much better on price. Read on.If you have these items on your shopping list, and you can put off the purchase, you should:

High-end electronics

If you’re planning to shop premium electronics, know that many top brands introduce new models of high-end computers and top-of-the-range TVs at the Consumer Electronics Show in January. As a result, 2017 models will generally hit better prices when the new lines of futuristic tech are announced in Las Vegas. (Of course, not everything follows this cycle; smartphones tend to be announced in late spring, while Apple products keep their own individual annual schedule.)

Following the event, from the second week in January, look for deals on sophisticated tech like smart home appliances, 3D printers, and VR headsets.

New cars

If you’re updating your vehicle at the end of this year, know that you should hold off until the very end of December to make your purchase. Autotrader suggests the end of the month, and the end of a quarter or year particularly, will see the very best discounts on the previous year’s line of cars. Helping support that claim, found that Dec. 31 tends to see the most competitive average discounts of the year. In 2013, New Year’s Eve saw an average discount of 8.8 percent off.

Exercise equipment

Gym owners and fitness retailers alike know that January is most people’s month of renewal, so they’ll drop their best discounts of the season in the new year. We’ve also found that January sees around double the number of deals on exercise equipment compared to December — with prices on dumbbell sets hitting just $5 in the month, and exercise bikes starting at around $60.

Broadway show tickets

You may be planning to buy tickets for your favorite show this Christmas, but know that January will see far better discounts on all-things Broadway. Not only is it regarded as a slow month on the scene, but January will see the return of Broadway Week. That’s when you can shop highly discounted tickets and even score BOGO-free offers for many popular showtimes.

You can book these low-cost concessions from Jan. 5. So consider buying a gift card for your “Hamilton”-crazed loved one instead of a ticket, as they may get more bang for their buck in 2018.

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