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Amazon is slashing the price of its annual Prime membership by $32 in a one-day sale on Sept. 25.
The e-commerce giant just announced that a year’s membership to Amazon Prime will sell for $67 instead of the typical $99. Amazon said the sale is in honor of its recent five wins at the 67th Primetime Emmy Awards for its original hit show “Transparent.”
“Transparent,” which stars Jeffrey Tambor and Gaby Hoffmann, is a comedy-drama that tells the story of a Los Angeles family after they find out their father is transgender.
The Prime membership sale is only available to new members. The Amazon.com site says the sale will run from 12:01 a.m. Eastern Daylight Time on Friday to 11:59 p.m. Pacific Daylight Time on Friday.
“By tying the Amazon Emmy wins to a sale on Prime memberships, Amazon has a chance to promote its Amazon Prime Instant Video service to customers who may now only be hearing about the company’s efforts in producing television thanks to the mainstream attention generated by the awards ceremony,” TechCrunch said.
A Prime membership includes free, two-day shipping on millions of items and access to Prime Instant Video, Prime Music, Prime Photos and the Kindle Owners’ Lending Library.
Offering a discounted Prime membership to lure new members makes sense when you consider Amazon Prime members typically spend about $1,100 per person shopping on Amazon.
Do you think the $32 discount on an Amazon Prime membership is enough to woo new members? What do you think of Amazon Prime? Share your comments below or on our Facebook page.