This Grocery Store Is Actually Lowering Prices

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Family shopping in grocery store
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Anyone who has walked the aisles of a grocery store recently has seen the head-shaking and seemingly never-ending rise in the price of goods. Now, one supermarket is promising to reverse that trend for dozens of products.

Winn-Dixie is cutting the prices on more than 150 of its most popular products as part of what it calls its “Down Down” program, the Jacksonville, Florida-based company has announced. Prices are more than 15% lower on average among those items, which are marked with a red hand on signs and tags in stores.

In a press release, Winn-Dixie says:

“Items in the ‘Down Down’ program will update each season to offer Winn-Dixie customers more savings opportunities with prices that are down and staying down throughout the season on their favorite products, including fresh produce, dairy, frozen, center store and general merchandise.”

Winn-Dixie has stores in five Southern states:

  • Alabama
  • Florida
  • Georgia
  • Louisiana
  • Mississippi

Winn-Dixie’s move is likely to bring some relief to shoppers weary of rising food costs. Grocery prices rose throughout 2021, and that trend is expected to continue in 2022. Research firm IRI has estimated that food prices will climb 5% in the first half of the year.

Looking for ways to cut your costs? Check out “13 Unusual but Effective Ways to Save on Groceries.”

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