Time Is Up: Apple Watch Announcement Expected Today

The Apple Watch "Spring Forward" event kicks off at 10 a.m. PT today.

Time Is Up: Apple Watch Announcement Expected Today Photo (cc) by Stephane <3

Would you spend several hundred dollars on a wristwatch?

Today might be the day to find out. The Apple Watch “Spring Forward” event is at 10 a.m. in California, or 1 p.m. on the East Coast.

The event follows an announcement in September and precedes what is expected to be an April release.

“Apple fans will be waiting to find out when in April the company’s first wearable device will go on sale, how long the battery will last, and how much each of the three different Apple Watch models will cost (prices will start at $349, but that’s all we know about pricing),” CNN Money reports.

The smartwatch that’s compatible with iPhone 5 or later is Apple’s first product designed to be worn on the body. It comes in three collections, according to the manufacturer’s website:

  • The Apple Watch collection features stainless steel. The case also is stainless steel. The display is protected by sapphire crystal. According to Apple, “there’s a choice of three different leather bands, a link bracelet, a Milanese loop, and a band made from high-performance fluoroelastomer.”
  • The Sport collection has cases made from lightweight anodized aluminum. The display is protected by strengthened Ion-X glass. The fluoroelastomer band comes in five colors.
  • The Edition collection features six options. Each has a watch case crafted from 18-karat gold. The display is protected by polished sapphire crystal.

While the Wall Street Journal reported last month that Apple had ordered at least 5 million watches from suppliers, you may or may not want to become an early adopter.

24/7 Wall St. reports that Timex is now among the list of competitors in the smartwatch market.

What about Apple’s watches? Would you pay for one as soon as it’s released? Will you hold off before buying? Or are you not interested in the technology? Sound off with a comment below or on our Facebook page.

Karla Bowsher
Karla Bowsher
I’m a freelance journalist and former newspaper reporter who has covered both personal and public finance. I've worked for a top 50 major metro daily and a community newspaper as well as ... More


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