Verizon’s 100 million broadband customers now have the option to sign up for HBO Now, the premium network’s stand-alone streaming service.
The new partnership is providing some consumers with an attractive reason to cut the cable cord.
“Our customers want choice in accessing premium content when and where they desire, on a variety of devices,” Ben Grad, executive director of content strategy and acquisition for Verizon, said in a statement. “HBO Now brings compelling content and choice to Verizon broadband customers today – and exciting possibilities for HBO content within Verizon’s pending mobile video service.”
HBO Now offers free 30-day trials for new customers. Verizon customers can click here to sign up. After the free trial, HBO Now is $14.99 per month.
The Internet-only service offers instant access to HBO content, including popular series like “Game of Thrones.”
“We’re excited to evolve our partnership with Verizon and bring HBO programming to a new generation of broadband-only customers,” said Jeff Dallesandro, HBO’s senior vice president of worldwide digital distribution and business development.
According to Re/code, this deal with Verizon could be huge for HBO, depending on how aggressively the wireless carrier pushes the new service. Previously, HBO had a three-month exclusive contract with Apple to serve as the digital provider of HBO Now.
“Since then HBO has added other digital distributors, including Amazon and Google’s Android, but besides Cablevision, it hasn’t added any other pipe owners — cable TV providers like Comcast have been distinctly unenthusiastic about the plan,” Re/code said.
There’s no word on when Verizon’s wireless customers may get access to HBO Now.
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