Whenever a politician makes a speech or an advertiser pitches a product, chances are good they are using the tried-and-true rules of rhetoric to influence your thoughts and behavior.
According to the ancient Greek philosopher Aristotle, there are three modes of persuasion a person can use: ethos, logos and pathos. Watch this video from TED Ed to learn more about how to use these three types of rhetorical appeals — and how to spot when they are being used on you.
Do you use any of these techniques to try and persuade others? Sound off by commenting below or on our Facebook page.