Photo (cc) by Jack Zalium
You won’t find a can of Pepsi or a chocolate candy bar in PepsiCo’s new Hello Goodness vending machine.
In an effort to shake off its image as strictly a soda pop and junk food company and attract a new group of healthier eaters, PepsiCo is rolling out several thousand dual-temperature vending machines with healthier snacks and drinks, Bloomberg reports.
The idea is to put a fresh face on an invention long associated with junk food, cigarettes and other vices. Though vending machines are still widespread, they’ve been jettisoned from many U.S. schools and other locations over health concerns.
Pepsi replaced the traditional sodas and candy bars with healthier items, including Naked Juice, Lays Oven Baked Chips and Sabra hummus snack cups. The machines will be in universities, hospitals, office buildings and transportation hubs, according to Bloomberg.
The Hello Goodness machines will feature touch screens that display items’ nutritional information and also suggest food and drink pairings for consumers, CNN Money reports.
“Our goal is to give consumers more choice when it comes to what they eat and drink, and we’re providing the choices they want,” Pepsi spokesperson Gina Anderson told CNNMoney. “Given our vast food and beverage portfolio, we’re able to include a wide variety of options and products in this machine that cover categories such as lower-calorie, lower-sodium, multigrain and 100 percent juice.”
Customers can pay for their snacks with credit cards or Apple Pay.
“This is the vending machine of the future,” Kirk Tanner, the COO of Pepsi’s North America beverage unit, said in an interview with Bloomberg. “There’s an opportunity for us to be a leader in better-for-you vending, and we have a long-term commitment to making that happen.”
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