“El Chapo” Shirts Are Flying Off the Shelves at $128 (and Reselling for More)

Photo (cc) by Speaker resources

Barabas, a Los Angeles-based men’s clothing company, has been clobbered with unprecedented demand for two of its $128 shirts, and it has this individual to thank for its overnight success: Mexican drug lord Joaquin “El Chapo” Guzman.

According to the Los Angeles Times, immediately after photographs of the drug kingpin wearing two different Barabas shirts were published in Rolling Stone magazine in early January, the orders for the shirts started piling up.

Barabas went overnight from receiving 10 to 20 orders per day to hundreds of orders per day. In fact, the company’s website crashed due to the overwhelming flood of orders.

“This sudden madness — I cannot call it anything different,” Tatiana Kivachook, vice president of Barabas, told the newspaper. Kivachook runs the clothing company with her husband, Sam Esteghball.

The now famous “El Chapo” shirts are both blue, long-sleeved, button-down shirts. One has a paisley pattern and one features a floral design.

Although they sell for $128 each on the Barabas website, some sellers have listed the shirts for as much as $500 on eBay. The Barabas website said the company is donating 5 percent of the profits from sales of the two “El Chapo” shirts to the Drug Abuse Resistance Education, or D.A.R.E..

Barabas – a company with just eight employees – has struggled to keep up with global demand for the shirts, which are currently on back order, but the Barabas website said the shirts should be shipped by Feb. 5.

“It’s actually been extremely rough. From one point, of course we’re very, very excited, but our business was paralyzed through the first week because of all the interviews and demand,” Kivachook told Mashable.

Although the infamous drug lord’s fashion triggered overnight success for Barabas, the company maintains that it has no ties to the criminal.

“We have never met Joaquin Guzman, a.k.a. El Chapo,” the company says on its home page. “We can explain his apparently esthetic choice of shirts for the interview and the meeting with Sean Penn as an attribution of comfort, quality and style that Barabas shirt projects.”

What do you think of the success of the “El Chapo” shirts sold by Barabas? Share your comments below or on our Facebook page.

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
What Is Umbrella Insurance, and Do I Need It?
What Is Umbrella Insurance, and Do I Need It?

Umbrella insurance picks up where other policies leave off. Here’s how to know if you need it.

10 Things That Really Are Free on Amazon
10 Things That Really Are Free on Amazon

These freebies are available to anyone — no Prime membership necessary.

5 Simple Steps to an Awesome Retirement
5 Simple Steps to an Awesome Retirement

The path to your dream retirement begins with these five steps. How many have you already taken?

America’s Most Reliable Appliance Brand Is a Surprise
America’s Most Reliable Appliance Brand Is a Surprise

Have you heard of this appliance manufacturer?

7 Income Tax Breaks That Retirees Often Overlook
7 Income Tax Breaks That Retirees Often Overlook

Did you realize all these tax credits and deductions exist — or that they apply to retirees?

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
10 Things Frugal People Never Buy
10 Things Frugal People Never Buy

If you’re a true tightwad, the mere thought of spending money on these items gives you the willies.

10 Useless Purchases You Need to Stop Making
10 Useless Purchases You Need to Stop Making

You might as well flush your money down the loo if you spend it on these things.

The 16 Cars Most Likely to Last 200,000 Miles
The 16 Cars Most Likely to Last 200,000 Miles

One automaker takes half the spots on a list of the longest-lasting vehicles.

7 Social Security Rules Everyone Should Know by Now
7 Social Security Rules Everyone Should Know by Now

Confusion over Social Security is a shame, considering how many of us will need this money badly.

Will Stimulus Checks Increase Your Social Security Taxes?
Will Stimulus Checks Increase Your Social Security Taxes?

Could all those “free” checks prove costly down the road?

9 Shopping Mistakes to Avoid at Costco
9 Shopping Mistakes to Avoid at Costco

Are you missing out on serious savings at your favorite warehouse club?

If You Find This Thrift Shopping, Buy It
If You Find This Thrift Shopping, Buy It

They don’t make coffee makers like this anymore.

11 Products Now in Short Supply Due to the Pandemic
11 Products Now in Short Supply Due to the Pandemic

Many goods we take for granted have become tough to find in 2021.

7 Kirkland Signature Items to Avoid at Costco
7 Kirkland Signature Items to Avoid at Costco

Even if it seems you save a bundle buying Costco’s Kirkland Signature brand products, they may not be the bargain they appear to be.

14 Things You Should Stop Buying in 2021
14 Things You Should Stop Buying in 2021

These convenient household products come with hidden costs that you might not have considered.

3 Ways to Get Microsoft Office for Free
3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

Is Writing a Check Still Safe?
Is Writing a Check Still Safe?

Every time you pay by check, you hand your bank account numbers to a stranger.

6 Ways to Protect Your Retirement Accounts From Hackers
6 Ways to Protect Your Retirement Accounts From Hackers

Imagine having $245,000 stolen from your retirement account — and not being reimbursed.

8 Things You Should Replace to Improve Your Life Today
8 Things You Should Replace to Improve Your Life Today

Being frugal isn’t smart if you put off replacing these items.

This Is the Most Dependable Car Brand in the U.S.
This Is the Most Dependable Car Brand in the U.S.

This brand’s vehicles are least likely to give drivers repair headaches, according to J.D. Power.

13 Amazon Purchases We Are Loving Right Now
13 Amazon Purchases We Are Loving Right Now

These practical products make everyday life a little easier.

9 Deep Discounts Available on Amazon This Friday
9 Deep Discounts Available on Amazon This Friday

These items are all steeply discounted — but the deals won’t last long.

7 Hidden Sections of Amazon Every Shopper Should Know
7 Hidden Sections of Amazon Every Shopper Should Know

These little-known departments of Amazon are gold mines for deal-seekers and impulse shoppers alike.

7 Social Security Benefits You May Be Overlooking
7 Social Security Benefits You May Be Overlooking

There’s more to Social Security than retirement benefits.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.