Why Your Next Candy Bar Might Taste a Little Different

Photo (cc) by JeepersMedia

In a few months, you’ll be able to down a Butterfinger candy bar, knowing it’s free of all artificial ingredients.

Nestle announced it’s removing all artificial flavors and colors from its chocolate candies. Doreen Ida, president of Nestle USA Confection and Snacks, said in a statement:

We know that candy consumers are interested in broader food trends around fewer artificial ingredients. As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price. We’re excited to be the first major U.S. candy manufacturer to make this commitment.

You may be surprised to know how many Nestle chocolate products contain artificial colors or flavoring. According to CNBC, 250 products, including Butterfinger, Nestle Crunch, Raisinets, Oh Henry and Baby Ruth, will be affected.

Instead of using red 40 and yellow 5 in Butterfinger bars, Nestle will use annatto, which “comes from the seeds found in the fruit from the achiote tree,” CNBC noted. Crunch bars are ditching the artificial vanillin and opting for natural vanilla instead.

Nielsen’s recent Global Health and Wellness Survey revealed that more than 60 percent of Americans said that finding foods that contain no artificial flavors or colors is an important food-purchasing decision.

The new candies, complete with a “no artificial flavors or colors” label, will start hitting shelves in mid-2015, CNBC said.

“Going forward, all newly launched chocolate and non-chocolate candy products (gummies, sours, etc.) introduced by Nestlé USA will be made without artificial flavors or colors,” a press release said.

Kudos to Nestle for making this change. Maybe other food manufacturers will take note.

What do you think of Nestle’s commitment to remove artificial flavors and colors from its chocolate products? Share your comments below or on our Facebook page.

For loads of great tips for saving on food, watch this video:

Disclosure: The information you read here is always objective. However, we sometimes receive compensation when you click links within our stories.

Read Next
8 Key Steps to Planning for Retirement as a Couple

Ready for retirement? Not so fast. You might be surprised at some of the issues that come up for couples when they plan.

These 12 Reusable Products Save You Money Over and Over

Buy reusable versions of these household items, and you won’t have to spend another dime on them for years.

8 Surefire Ways to Get Rid of Debt ASAP

Here’s how to painlessly speed up your debt-reduction efforts.

12 Expenses You May Be Tempted to Claim as Tax Deductions — but Shouldn’t

Thinking of trying to deduct a few of these things on your federal tax return? That could be a costly mistake.

20 Great Part-Time Jobs for Retirees

Maybe you’re not ready to leave the workplace entirely.

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Most Popular
11 Things Retirees Should Always Buy at Costco

This leader in bulk shopping is a great place to find discounts in the fixed-income years.

Over 50? The CDC Says You Need These 4 Vaccines

Fall is the time to schedule vaccines that can keep you healthy — and even save your life.

9 Things You’ll Never See at Costco Again

The warehouse store offers an enormous selection, but these products aren’t coming back.

11 Senior Discounts for Anyone Age 55 or Older

There is no need to wait until you’re 65 to take advantage of so-called “senior” discounts.

8 Things You Can Get for Free at Pharmacies

In this age of higher-priced drugs and complex health care systems, a trip to the pharmacy can spark worry. Freebies sure do help.

These Are the 4 Best Medicare Advantage Plans for 2020

Medicare Advantage customers themselves rate these plans highest.

The 10 Most Commonly Stolen Vehicles in America

A new model parks atop the list of vehicles that thieves love to pilfer.

7 Ways to Boost Your Credit Score Fast

Your financial security might soon depend upon the strength of your credit score.

9 Deep Discounts Available on Amazon This Friday

These items are all steeply discounted — but the deals won’t last long.

19 High-Paying Jobs You Can Get With a 2-Year Degree

These jobs pay more than the typical job in the U.S. — and no bachelor’s degree is required.

5 Ways to Get Amazon Prime for Free

Hesitant to drop $119 a year on an Amazon Prime membership? Here’s how to get it for free.

10 Reasons Why You Should Actually Retire at 62

If you can, here are several good reasons to retire earlier than we’re told to.

3 Ways to Get Microsoft Office for Free

With a little ingenuity, you can cut Office costs to zero.

14 Things That Are ‘Free’ With Medicare

These services could save you money and help prevent costly health problems.

Do This in the Car If You Want to Avoid COVID-19

It takes just seconds to take this simple preventive measure.

15 Products You Need — Even If You Didn’t Know It

Discover some must-have products on Amazon that you didn’t even know you were missing.

26 States That Do Not Tax Social Security Income

These states won’t tax any of your Social Security income — and in some cases, other types of retirement income.

5 Keys to Making Your Car Last for 200,000 Miles

Pushing your car to 200,000 miles — and beyond — can save you piles of cash. Here’s how to get there.

5 Things That Make Life More Meaningful for Retirees

Retirees agree: These are the things that give them purpose and fulfillment in their golden years.

View More Articles

View this page without ads

Help us produce more money-saving articles and videos by subscribing to a membership.

Get Started

Add a Comment

Our Policy: We welcome relevant and respectful comments in order to foster healthy and informative discussions. All other comments may be removed. Comments with links are automatically held for moderation.