It’s an American classic: the yard sale. Or tag sale, garage sale, attic sale, porch sale, barn sale, junk sale, moving sale, and the ever-popular rummage sale. Sharing your household excess with others while making a pocketful of change is a tradition that’s been around for as long as people have been collecting clutter.
But don’t make the mistake of thinking that a yard sale is nothing more than throwing your stuff out on the lawn and collecting cash. As with all events that involve currency changing hands, marketing and merchandising make a difference. If you’re interested in making some serious money, here are a few tips to make your next sale more successful.
1. Start early
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The early bird gets the customers. Instead of starting your sale on Saturday morning, start on Friday and, if you have enough items left, hold it again on Saturday. Plan on starting early: You’ll have bargain-seekers there at the crack of dawn.
2. Gather sale items throughout the year
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Make it a practice to set aside anything you have not used in six months to a year. This way you’ll conquer clutter while amassing inventory for your next sale.
3. Know the rules
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The last thing you want to do is drag all your stuff onto the lawn only to have a neighbor complain or someone from code enforcement drop by. It’s rare for a permit or license to be required, but it’s possible. There are even neighborhoods where yard sales are not allowed at all.
4. Don’t go it alone
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There are a few things in life best done alone, but holding a yard sale isn’t one of them. The more people you involve and the more stuff you offer, the better the sale will be and the less you’ll have to do. Go door to door and get the whole block involved.
5. Check the weather and pick your spot
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The yard’s better than the garage. There’s more light and space, people can see the wares clearly from the street, and the whole thing looks more festive and inviting. But check the weather: You don’t want your stuff rained on, and inside or out, you’ll have fewer shoppers if it’s raining.
6. Advertise well
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Homemade signs are fine — just make sure they’re big enough to read (drive by them yourself) and include arrows, the address and perhaps a phone number in case people can’t find you. Use bright colors and keep it to as few words as possible. Task someone with checking on the signs throughout the sale to make sure they’re still up and looking good.
The busier the street where you plant the signs, the better. But be aware of sign ordinances in your neighborhood.
Advertising is critical to getting people to your sale, so spread the word in many ways, including posting notice of your sale to Craigslist, your local newspaper’s classified ads and websites like YardSaleSearch.com. If you have too much stuff to mention it all, name sought-after items that rope people in, such as furniture, electronics, tools, collectibles and brand names.
The more effort you put into marketing, the more money you’ll make and the faster your clutter will clear.
7. Make it easy for buyers
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Group similar items together; alphabetize books, movies and music; and sort clothes by size or type.
Keep items off the ground, and leave enough room for people to get around easily and quickly.
Important: Check all pockets, bags and boxes for money and things you’ve forgotten to remove.
8. Price and label clearly
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Removable stickers are cheap solutions for labeling prices. Colored dots work well: red dots for a dollar, yellow 50 cents, etc.
Having boxes or tables with a fixed price can save you from having to individually label everything and helps display things.
9. Encourage bulk buys
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People who shop yard sales are looking for deals. Offer discounts for buying in multiples, like three for $5. They get a deal, and you get faster relief from redundant stuff.
10. Watch the clock
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If as the day goes on stuff isn’t selling, become more flexible: As the day gets later, lower the price.
11. Keep it simple
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Pricing everything in quarter increments makes transactions simpler. So does having plenty of change: Keep at least one roll of quarters, at least $20 in one-dollar bills, and at least a few fives and tens handy. Use a bag like a fanny pack that keeps the money on you.
12. Don’t hover
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Doesn’t it annoy you when store employees follow you around? Acknowledge everyone with a smile or a wave to show you’re available, and then leave them to it. Consider offering free drinks: water, lemonade, tea or cheap soda.
13. Power to the people
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It’s hard to sell electronics if people can’t see that they work: Run an extension cord outside. If you have records or CDs for sale, playing music can help sales and provide a nice atmosphere.
14. Donate your leftovers
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As the day winds down, if you’ve got stuff left over, call a local charity and invite them to the party. That way you can turn your remaining inventory into a tax deduction while helping people who didn’t have the money to show up.
15. Don’t blow your profits
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What’s your experience with selling your belongings at yard sales? Share your thoughts in comments below or on our Facebook page.