Return of the Twinkie

Return of the Twinkie

In November, we said not to panic about Twinkies because they’d be back.

Told you so.

The New York Times reports that more than 100 companies bid for Twinkies. Bankrupt Hostess sold the brand, along with its lesser-known counterparts Ho Hos, Sno Balls and Dolly Madison Zingers, to Apollo Global Management and Metropoulos & Company for $410 million.

Those two companies own Pabst Blue Ribbon and Vlasic pickles. The NYT says C. Dean Metropoulos will likely be the new CEO. The deal includes five former Hostess factories, which will hopefully be shipping yellow confections to your local supermarket in a few months.

A judge must approve the sale that could happen as early as next week.

Hostess is still auctioning off other brands, but we all know those don’t matter. They were just background noise for the glory of the Twinkie, right?

We’re also likely to see some smaller Twinkies as an option – the article indicates the buyers plan to produce 100-calorie packs, and the traditional Twinkie had 150 calories.

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