Remember the good old days, when things were cheap?
Now, before you begin pining for yesteryear, remember that prices weren’t really that cheap in the past. Take the cost of consumer goods in the 1950s. When inflation is factored in, you’ll be a bit less nostalgic for the days of poodle skirts and hula hoops.
According to the Bureau of Labor Statistics’ Consumer Price Index Inflation Calculator, $1 in 1950 had the same buying power as $10.56 does in 2019.
Now that we’ve done that reality check, let’s suspend disbelief and have a little fun: Here are some things you could buy back in the day for less than $1.
1. A bag of groceries
In 1950, a frugal consumer could actually buy a small bag of groceries for less than $1, according to historical pricing research by the Morris County Library in New Jersey.
At least in the state of New Jersey, just one buck would cover the cost of:
- 1 pound of McIntosh apples (6 cents)
- 16-ounce can of Ocean Spray cranberry juice (15 cents)
- 1 pound of yellow onions (3 cents)
- One loaf of Marvel white bread (14 cents)
- One package of My-T-Fine pudding (6 cents)
- One can of Chicken of the Sea tuna (31 cents)
- One tall can of Borden’s evaporated milk (12 cents)
2. Comic books
Before 1961, comic books typically sold for just a dime, according to comics research website Comichron. They were aimed at children, and priced accordingly.
Last year’s median price was $3.99 per issue — which has pushed comics out of the reach of many kids.
It is still possible to get a comic book for less than $1 nowadays, though — at least on certain days.
As we detail in “13 Things You Can Get for Free in October,” for example, you can get a comic book for free at shops across the country in celebration of an annual event called Halloween ComicFest.
3. A movie ticket
With the average price of a movie ticket reaching a record high of $9.11 in 2018, it’s easy to get nostalgic about being able to see a film for less than $1 in the early 1960s.
The National Association of Theatre Owners reports that in 1963, the average price for a movie ticket was 86 cents. Using the U.S. Bureau of Labor Statistics’ inflation calculator, that’s roughly equal to $7.26 in today’s buying power.
But by 1967, the average movie ticket price had jumped to $1.22, or about $10.30 in today’s buying power.
4. A bottle of aspirin
Still a go-to remedy for headaches, a 100-count bottle of Bayer aspirin cost just 59 cents in 1950, according to New Jersey’s Morris County Library.
Today, aspirin can easily cost you upward of $10, depending on the brand you choose the size of the bottle. Yes, our heads hurt just thinking about it, too.
5. A necktie
Although necktie widths, colors and patterns have changed over the years, the tie remains a staple of men’s dress and business attire.
That seems like a big increase, but when you factor in inflation, it’s roughly same cost today.
6. A pack of cigarettes
Back in the day, it definitely was less expensive to be a smoker. In 1954, cigarettes typically sold for 23 cents per pack, according to 247WallSt.com.
In 2017, Time reported that the average cost of a pack of cigarettes in the U.S. was $6.16.
Granted, far fewer people smoke cigarettes nowadays. The Centers for Disease Control and Prevention reports that about 14% of U.S. adults were smokers in 2017. According to Gallup, the figure stood at 45% in the 1950s.
7. A McDonald’s cheeseburger
Entrepreneur Ray Kroc opened his first McDonald’s fast-food restaurant in Des Plaines, Illinois, in 1955, offering cheeseburgers for just 19 cents each. Although the profit margin was thin, Kroc became successful by selling large volumes. The sales on his first day were $366.12, which adds up to a lot of those 19-cent burgers.
Today, McDonald’s original cheeseburger costs $1 — one of the few items on this list you can still get for $1 or less.
8. Drain cleaner
People have struggled with clogged drains ever since homes got indoor bathrooms and kitchens. Before calling a plumber, many folks reach for a drain cleaner to dissolve the blockage.
In the 1950s, a 12-ounce container of Drano cost 22 cents, New Jersey’s Morris County Library reports. Today, a 32-ounce container costs $3.99 at Target.
9. A box of tissues
When people in the 1950s reached for a tissue, it cost a lot less than today. You could buy a 300-count box of Kleenex tissues in 1950 for just 27 cents, reports the Morris County Library in New Jersey.
Today, Walmart will sell you a 280-count package of Kleenex Trusted Care Everyday Facial Tissues for $6.87.
10. A bottle of Coke
Coca-Cola was a popular brand of soft drink back in the day, first sold at soda fountains in 1886. In 1950, it became the first commercial product to appear on the cover of Time magazine. At that time, a bottle of Coke still sold for a nickel — at least in some places — a price it held for about 70 years, according to NPR.
Today, you easily can spend $1 or more to quench your thirst with a Coke.
11. A gallon of gasoline
In the “good old days,” gasoline was cheap and American cars were fuel-guzzlers. There was little concern about conserving gasoline or preventing air pollution.
In 1963, when the Clean Air Act was passed to fight air pollution, a gallon of gas sold for 30 cents, the average retail price since the mid-1950s. It didn’t fluctuate much until the year after an OPEC oil embargo sparked the 1973 energy crisis. Prices then rose, hitting an average of 86 cents in 1979, before crossing the dollar mark in 1980, according to the U.S. Department of Energy.
By contrast, the national average price for a gallon of gas at the end of September 2019 hovered around $2.66, according to AAA.
Do you remember the ridiculously cheap prices for your favorite nostalgia products? Share with us, in comments below or on our Facebook page.
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