Target’s New Loyalty Program Will Offer 1% Back and Extra Discounts

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We will soon have to add Target to our article “10 Retailers That Give You Rewards on Every Purchase.”

The beloved big-box-store chain will launch its new loyalty program nationwide on Oct. 6. Members of the program, called Target Circle, will earn 1% back on every purchase, among other benefits.

How to join Target Circle

Currently, Target Circle is a pilot program that’s limited to six markets. If you can’t wait until Oct. 6, you can enter your ZIP code at the bottom of the Target Circle webpage to find out if the program is already available in your area.

Starting Oct. 6, anyone who has a account, Cartwheel or Target RedCard will automatically be enrolled in Target Circle. Everyone else can join by doing one of three things:

  • Creating a account
  • Getting approved for a Target RedCard
  • Sharing their phone number at checkout in a Target store

However you join, it’s free.

If you’re a fan of Target’s Cartwheel deals, just note that they are about to get renamed. Target will roll Cartwheel deals into the Target Circle program and refer to them as “Target Circle offers.”

The benefits of Target Circle

Starting Oct. 6, Target Circle members will earn 1% back on every purchase. Members can redeem these rewards, known as “Target Circle Earnings,” at Target.

“Yep, that’s real savings — without signing up for a credit or debit card,” Target says.

Shoppers who pay with a Target RedCard — meaning the retailer’s credit or debit card — will continue to earn 5% back.

“You will receive the REDCard 5% discount on eligible purchases (see for the 5% discount program rules) instead of Target Circle Earnings rewards,” says the terms and conditions for the Target Circle program.

Other benefits of Target Circle include:

  • A birthday reward — 5% off a shopping trip
  • Personalized perks, such as “big savings” on the categories that you shop most frequently
  • Early access to special sales through the year

Members of the loyalty program will also have a chance to help Target make a difference in local communities. The retailer explains:

“For every purchase you make, you’ll earn votes to help direct Target’s giving to about 800 nonprofits across the country.”

For more Target shopping tips, check out “7 Ways to Save More Money at Target.”

What’s your take on this news? Sound off in a comment below or on our Facebook page.

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