75 of the Best Black Friday Deals on Amazon in 2023

After perhaps more early Black Friday sales than ever before, the actual Black Friday has arrived. But there’s no shortage of bargains today despite all the early sales.

On Amazon, you will find deals galore on the Black Friday Deals page, but we’ve waded through them to bring you these hand-picked highlights.

Note: Discounts may change over the course of the day. We recommend that you compare prices on Amazon to those of other retailers right before you buy something just to be sure you’re getting the best price available at that time.

Electronics and smart devices

• Digital picture frames: Up to 29% off Nixplay or Skylight
• Laptops: Up to 40% off HP, Lenovo, Samsung and other brands
• Tablets: Up to 50% off Fire and up to 45% off other brands
• Fire TV sticks: Up to 50% off
• Apple accessories: Up to 25% off
• Apple Watch SE: Up to 28% off
• Bose QuietComfort: 40% off wireless noise-canceling headphones
• Fitbit: Up to 38% off fitness and wellness trackers
• Fujifilm Instax: 22% off the Mini 11 instant camera
• Garmin: Up to 50% off smartwatches
• Google Nest: Up to 34% smart thermostats and door locks
• Google Pixel: Up to 25% off unlocked smartphones
• Hisense: Up to 40% off Fire TVs
• Ivy: 30% off mini photo printers
• Microsoft Surface: Up to 29% off laptops
• Ring: Up to 65% off smart doorbells and home security cameras
• Samsung: Up to 40% off unlocked smartphones, smartwatches and earbuds
• Samsung The Frame TV: Up to 35% off
• Tile: Up to 33% off item finders
• Victrola: Up to 41% off Bluetooth record players and speakers

Shop more deals on Amazon devices, smart home, computers, headphones and cellphones

Home

• Fire safety: Up to 46% off Kidde smoke detectors and fire extinguisher
• Smokeless fire pits: Up to 32% off Solo Stove and up to 43% off Tiki
• AeroGarden: Up to 56% off indoor gardens and accessories
• All-Clad: 30% off cookware
• Bissell: Up to 40% off vacuums and carpet cleaners
• De'Longhi: Up to 42% off espresso machines
• Hydro Flask: Up to 55% off drinkware, insulated food storage and lunchboxes
• iRobot: Up to 42% off Roomba vacuums and Braava mops
• Keurig: Up to 50% off coffee machines
• Ninja: Up to 50% off small appliances and more
• Shark: Up to 56% off robot vacuums and air purifiers
• Singer: Up to 47% off sewing machines
• SodaStream: Up to 38% off sparkling water machines and drink mixes
• Vitamix: Up to 38% off

Shop more home deals

Pets

• Dog treats: Up to 48% off Purina brands
• Flea and tick prevention: Up to 33% off Advantage, Advantix and Seresto and up to 51% off Frontline
• AncestryDNA: 30% off a dog breed identification genetic test kit
• Bedsure: Up to 43% off orthopedic dog beds
• Furbo: Up to 34% off interactive pet cameras
• Greenies: Up to 38% off dog treats

Shop more pet deals

Toys

• Barbie: Up to 65% off
• Fisher-Price: Up to 50% off
• Nerf: Up to 55% off
• Squishmallows: Up to 63% off

Shop more toy deals

Personal care

• Hair-styling tools: Up to 51% off
• Anastasia Beverly Hills: Up to 50% off makeup
• Braun: Up to 35% off electric shavers, trimmers, epilators and IPLs
• Burt's Bees: Up to 52% off skin care, including gift sets
• CoverGirl: Up to 60% off makeup
• Crest 3D Whitestrips: 35% off a Professional Effects kit
• IT Cosmetics: Up to 50% off
• La Roche Posay: Up to 30% off skin care bundles
• Lancome: Up to 50% off skin care and makeup
• Living Proof: Up to 30% off hair care
• Maybelline: Up to 35% off makeup
• Philips Norelco: Up to 36 off electric shavers, trimmers and groomers
• Philips Sonicare: Up to 45% off electric toothbrushes
• Waterpik: Up to 50% off water flossers

Shop more personal care deals

Apparel and accessories

• Coach: Up to 50% off bags and other accessories
• Goldtoe: Up to 55% off socks
• HeyDude: Up to 45% off lightweight and comfortable shoes
• Nautica: Up to 55% off
• Sperry: Up to 70% off shoes
• Swarovski: Up to 50% off jewelry

Shop more fashion deals

Genetic tests

• 23andMe: Up to 57% off genetic test kits
• AncestryDNA: 59% off

More

• Cookbooks: Up to 67% off
• Luggage: Up to 65% off American Tourister and Samsonite or other brands
• Amazon Photos: Up to 25% off photo cards and gifts
• Audible: Four months of Premium Plus at $5.95 (instead of $14.95) + free $20 Audible credit
• Cricut: Up to 50% off machines and more
• Meguiar's: Up to 56 off car care
• Peloton Bike+: 20% off
• Segway: Up to 42% off scooters and hoverboards