Hotel guests in North America believe they are getting better value for their money these days.
In every hotel segment — from economy to luxury — guests said value is increasing, according to J.D. Power’s latest annual North America Hotel Guest Satisfaction Index Study.
The result is somewhat surprising, as the average daily rate for a stay in a U.S. hotel climbed to a record $158.67 in 2024, J.D. Power says.
In a summary of the findings, Andrea Stokes, hospitality practice lead at J.D. Power, says:
“Hotel owner and operator investments in guest room decor and furnishings, in addition to bathroom updates, are paying off in higher satisfaction. One area in which hotels can significantly influence guest satisfaction without massive capital expense is with technology like smart TVs and updated room temperature controls.”
She added that as flight delays and road traffic make travel more complex, “guests want hotels to provide the comforts of home.”
If you are trying to hold on to more money during this time of rising prices, consider booking your next hotel stay at Microtel. The hotel chain finished first in overall customer satisfaction among all economy hotels in the study.
The average score for economy hotels was 544 out of 1,000 points. Here is how hotels finished in this category:
- Microtel by Wyndham: 619
- Days Inn: 588
- SureStay: 588
- Howard Johnson: 584
- Americas Best Value Inn: 576
- Econo Lodge: 558
- Super 8: 546
- Studio 6: 540
- Red Roof Inn: 533
- Travelodge: 522
- Motel 6: 519
- Rodeway Inn: 468
- OYO: 386
The average score for economy extended stay hotels was 539 out of 1,000 points. Here is how hotels finished in this category:
- WoodSpring Suites: 600
- Extended Stay America Select Suites: 538
- InTown Suites: 512
- HomeTowne Studios by Red Roof: 492
- Suburban Studios: 467
Both Microtel by Wyndham and WoodSpring Suites took top honors in their categories for a third consecutive year.
The J.D. Power study was recently redesigned. The latest edition surveyed more than 39,000 guests and asked them to measure customer satisfaction in seven categories:
- Check-in/check-out
- Connectivity
- Facilities
- Food and beverage
- Guest room
- Staff service
- Value
The hotels that got the highest marks in other categories in the latest annual survey were:
- Luxury: The Ritz-Carlton (779 out of 1,000 points)
- Upper upscale: Omni Hotels & Resorts (731)
- Upscale: Drury Hotels (738)
- Upscale extended stay: Hyatt House (705) (for a fourth consecutive year)
- Upper midscale: Hampton by Hilton (694)
- Upper midscale/midscale extended stay: Home2 Suites by Hilton (711) (for a third consecutive
year) - Midscale: Tru by Hilton (723) (for a third consecutive year)
For more on getting the most from your travel dollar, check out “This Hotel Rewards Program Is the Most Valuable in 2026.”
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