Why Crayola Now Sells Adult Coloring Books

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A company whose name evokes memories of childhood doodling now sells coloring books for adults.

Crayola started selling the Color Escapes product line on its website in September and is distributing similar products through Target, CNN Money reports.

Crayola spokesperson Erika Merklinger tells CNN that coloring books offer adults a way to relax in the “stressed-out digitally overloaded world that we live in.”

As Crayola’s website describes the “premium coloring pages specially designed for adults”:

Whether it’s about reliving your childhood or tapping into your peaceful place, Color Escapes offer a soothing, creative experience that’s easy to do and easy on your mind.

These coloring page sets have names like “Geometric,” “Kaleidoscope,” “Nature” and “Garden,” and they are sold with fine-line markers, colored pencils and watercolor pencils on Crayola’s site.

While adult coloring books are new to Crayola, they’re hardly a new concept. Several of the books that are currently on Amazon's best-sellers list are adult coloring books with subtitles like “Stress Relieving Patterns” and “Stress Relieving Animal Designs.”

Crayola also announced this week that it’s partnering with arts and crafts company Brit + Co to launch the first-ever crowd-sourced adult coloring book, called “Pattern Play.” It will sell for $9.99 exclusively at Target stores and Target.com.

A news release explains:

The book is illustrated by over 50 different artists from Brit + Co’s community and beyond, and includes a collection of unique, modern and hand drawn designs with a focus on pop culture and nostalgic patterns. Because patterns are known to help stimulate creative flow, this 78-page coloring book offers a new tactile and interactive experience for millennials.

For more unusual but inexpensive ways to reduce stress, check out “Who Needs a Shrink? 8 Cheap Ways to Relieve Stress.”

Would you buy or use adult color books? Let us know what you think about the concept and Crayola’s take on it below or on Facebook.

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