YouTube, Peacock Launch New Streaming Bundle – but at What Cost?

USA TODAY Network / Reuters

Viewers considering both YouTube Premium and Peacock Premium will soon be able to get them together under one offering, thanks to a new partnership between YouTube and NBCUniversal.

The companies announced July 27 that Peacock Premium and YouTube Premium will be bundled beginning in early 2027, giving subscribers access to Peacock content directly through the YouTube app, including shows such as “Love Island USA” and “The Office,” movies, and live sports such as the NFL, NBA and Olympics. Despite the new offering, YouTube told USA TODAY customers should not expect a lower price.

Peacock Premium currently costs $10.99 a month, while YouTube Premium costs $15.99 monthly. When USA TODAY contacted YouTube and NBCUniversal on July 28, YouTube said the deal includes a premium subscription to both within the YouTube app for $15.99.

Here’s what else to know about the deal.

New Bundle Expands NBCUniversal’s Streaming Reach

NBCUniversal said the agreement will also give more customers in select markets access to Universal+, the company’s Latin American streaming service, and Hayu, its reality TV-focused streaming platform.

The company also announced an extension of its agreement with YouTube TV, ensuring continued access to NBCUniversal’s entertainment, sports and news programming.

Additional Peacock integration is already underway. Peacock Premium Plus has been available through YouTube Primetime Channels since June, and NBCUniversal said Peacock Premium will become available as a standalone add-on through Primetime Channels later this summer.

YouTube Chief Business Officer Mary Ellen Coe said in the joint press release the partnership expands access to NBCUniversal programming while helping grow YouTube’s subscription business.

Saleen Martin is a reporter on USA TODAY’s trending team. She is from Norfolk, Virginia – the 757. Email her at [email protected].

Reporting by Saleen Martin, USA TODAY / USA TODAY. USA TODAY Network via Reuters Connect.

 

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