How to Pick Winning Stocks, Step by Step

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My wife and I look at things a bit differently. Sara sees cool things and buys them. I watch her to determine what’s cool, then buy the stock of the company that makes it.

Nearly 20 years ago, when Apple revolutionized portable music, I bought Sara an iPod. She loved it, as did pretty much everyone else in the world. I didn’t initially buy one for myself, because I thought they were too expensive. Ditto with the iPhone. I did, however, buy Apple stock in 2001.

That was easily the best investment I’ve made in my 40-plus years of buying stocks.

Then there’s Facebook. Sara was all over it long before I even realized what social media was about. But when I realized she and everyone else I’d ever met were on Facebook nonstop, I bought some stock. That was 2016. Even though I got in relatively late, I’m still up 250% in five years.

These are examples of a classic investment technique: looking around to see what people are excited about, then investing in it.

Of course, you don’t invest on that basis alone; it’s not the only important factor. But it’s been a good starting point for me over the years.

And it’s just one of many techniques to find stock market winners.

That’s what this week’s “Money!” podcast is about. We’re going to go over the art and science of picking stocks, step by step. Hopefully, you’ll learn something that will make you richer.

As usual, my co-host will be financial journalist Miranda Marquit. Listening in and sometimes contributing is producer and novice investor Aaron Freeman.

Sit back, relax and listen to this week’s “Money!” podcast:

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